Tuesday, October 04, 2005

the s word

hands up...when was the last time someone said something that totally fracked your entire day? worse yet...suppose it had been a good day, up until that point?

sucks...doesn't it?

imagine if every time you talked to a client, or handed a new prospect a piece of marketing collateral, or were discussing ways you could help someone improve their business...you were subliminally doing the same thing?

guess what? if you're talking about small business server with clients...you probably are, and don't even know it.

the vlad and your friendly neighborhood happyfunboy are of the very firm opinion that the word small has to go!

and we're not just addressing this to microsoft.

we mean go as in...gone from any and all discussions about clients who fall into this particular category.

the connotations of the word small are too numerous, and so overwhelmingly negative that we, in good conscience, must to replace it with something else.

still kicking over some replacement ideas here at the funcave.
we're not foolish enough to think it'll be easy.

but it's something to think about.

don't believe me?

how many of your clients think of their business as "the s word," and all it implies?

didn't think so...

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